It is imperative to choose the right Instagram agency. There are so many social media marketing companies that you may easily get a little perplexed by the innumerable offers and packages. You would have a budget, certain specific requirements, and a timeline in mind. These are individual preferences and they vary from one campaign to another. Beyond these lay plenty of quintessential aspects of social media marketing, and hence you should focus on those to hire the best Instagram agency. Here is a simple checklist to assist you in your quest.
- Does the agency deliver real followers, likes, and views? This is the most important criterion. There are many companies that use bots. Click farms are thriving in many countries, so you cannot be sure where and how a particular company is routing the followers, likes, and views for your Instagram profile. You do not need fake and inactive profiles to follow you. While these would be futile anyway, there is an additional risk of getting your profile flagged. Not only would social media sites penalize your profile, but your branding would also take a hit, and some people find it extremely hard to recover in public perception.
- The second criterion is the relevance of the followers, or the profiles that would like and view your posts and videos respectively. If you have a business profile and your products or services are offered in a particular region, or to a certain target audience based on any demographic factor, then it is pointless to get followers in a distant land. Your followers, the likes or views your profile gets, and also the comments you may buy in the long run, should come from people that are within your target region, or among the relevant audience. If this is not ensured, then the promotional campaigns may not have the desired impact on your organic growth on platforms like Instagram.
- The third criterion is the larger strategy at play. An Instagram agency should be able to deliver different types of services. You may choose to buy a thousand followers right now, five hundred likes in a week, two thousand views for a video in a fortnight, and a certain number of shoutouts from influencers in due course of time. The Instagram agency must have the resources and the expertise to deliver all of these, and more. Only then can your strategy be truly holistic, and thus desirably impactful.