Instagram marketing is a perennial exercise. In this day and age, it is imperative to stay relevant and this cannot happen solely by focusing on the core expertise of a company, or that of an individual. Competitors are constantly and relentlessly pursuing their target audiences, and if they are allowed a free pass, then anyone can fall off the radar, and can also lose an apparently committed fan base. Thus, no brand or individual has the option or discretion to not invest in Instagram marketing. What is discretionary is the nature of the marketing campaign.

Connect with Followers is the Greatest Asset

There are all kinds of clichés propagated by many people, including experts and benefactors. Content is king, posts should be unique, there should be giveaways and other kinds of rewards, followers should be constantly fed insider info, or a front row seat to everything that is happening behind the scenes. These are truly clichés. It is not possible for everyone to create unique content. Others may have identical ideas, and many might execute those concepts in a similar manner. In a virtual world where billions of people interact every day, it is practically impossible to always have some novelty in whatever you do.

Where you can have a novelty factor and it can be sustained is the manner in which you engage with your target audience. The relationship between a profile and its followers is personal, even if the entire engagement is on a public social media platform like Instagram. Your Instagram marketing campaigns should be tailored as per the sensibilities, expectations and needs of your audience, not those of others. It is this connect you have with your fandom that shall set your campaign apart from that of the rest.

Establish the Connect with your Fandom on Instagram

This connect can be founded on any or many factors. Your audience may be looking for exclusive information, assistance of some kind, a particular type of entertainment, special access to something you have to offer, or a satiating engagement on the platform. Everything you do on the site should be in accordance with the larger Instagram marketing philosophy, as is relevant and effective for you.

You can buy followers, likes, and views from a social media marketing company. But this should be complemented by uploading posts that would resonate with your target audience. Whenever you buy likes or views, the posts and videos should boost the connection you have established with your followers. The manner in which you engage with your audience will determine the failure or success of your Instagram marketing strategy.

Lucy Raynor